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Global Media and Communications Watch The International Legal Blog for the Tech, Media and Telecoms Industry

Tag Archives: referencing service

Posted in Advertising, Internet Christine GateauPauline Faron

The French Supreme Court Confirms the Use of a Competitor’s Trademark as Keyword

In a recent decision dated 29 January 2013 (http://www.legifrance.gouv.fr/affichJuriJudi.do?oldAction=rechJuriJudi&idTexte=JURITEXT000027024140&fastReqId=405377599&fastPos=1), the French Supreme Court reaffirmed its position regarding Google’s paid referencing service, AdWords.

This particular case involved two competitors, Cobrason and Solutions, which both sell video and hi-fi products online. Cobrason noticed that when an Internet-user types “Cobrason” on the website www.google.fr, a commercial link concerning its competitor, Solutions, … Continue Reading