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Global Media and Communications Watch The International Legal Blog for the Tech, Media and Telecoms Industry

Tag Archives: marketing

Posted in Policy & Regulation Joke Bodewits

Dutch DPA: Banks May Not Use Payment Data for Marketing Purposes

In the wake of a recent announcement by a major Dutch bank that it would start providing its customers with personalized advertisements based on their spending patterns, the Dutch Data Protection Authority (DPA) has sent a letter to all Dutch banks urging them to thoroughly review their direct marketing practices. The DPA specifically asked any bank contemplating the use of … Continue Reading

Posted in Advertising, Internet, Technology Dr. Ricarda BraunKerstin JonenDr. Martin Adrian Koch

Spring fever at the IP Lounge 3.0 on influencer marketing

On 11 April 2019 our Düsseldorf office hosted its third IP Lounge. The IP Lounge is an event planned and hosted by our younger associates and particularly addresses “Young Professionals” to provide a time and place to get to know each other and exchange ideas.

This time, the hot-topic “Influencer-Marketing” was discussed. Dr. Ricarda Braun, Kerstin Jonen and Dr. Continue Reading

Posted in Data Protection & Privacy Mac MacmillanSam Choi

ICO Issues Fine for Marketing Emails Disguised as Service Messages

The Information Commissioner’s Office (ICO) has issued a £70,000 fine against Flybe and a £13,000 fine against Honda Motor Europe Ltd for breaching Regulation 22 of the Privacy and Electronic Communications Regulations (PECR) by sending emails requesting individuals to update their marketing preferences. The two cases confirm that:

  • the interpretation by the ICO of what constitutes “marketing material” is very
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Posted in Internet Eugene Low

Are mobile chat messages caught by Hong Kong’s anti-spam law?

In April this year, the Magistrates’ Court of Hong Kong directed a defendant to disclose information on the sending of unsolicited group chat messages on a mobile messaging application. This confirms that mobile chat messages and potentially other forms of interactive messaging on social media would be subject to the anti-spam law of Hong Kong, the Unsolicited Electronic Messages Ordinance … Continue Reading