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Tag Archives: gaming

Posted in Advertising Anthonia GhalamkarizadehEugene Low

Webinar recording: From homes to stadiums – Brand presence in esports

Last month, our IP Outlook webinar series looked at the emerging opportunities and risks for brand owners exploring opportunities in the esports market: from innovative advertising and marketing activities during tournaments and within games, sponsorship of tournaments or teams, to merchandise and fan items.The recording of the webinar is now available to watch here.

What are esports?

Esports refers … Continue Reading

Posted in Advertising, Broadcasting, Entertainment & Content, intellectual property, Internet, Technology Eugene LowAnthonia Ghalamkarizadeh

Webinar: From homes to stadiums – Brand presence in esports

On 27 and 28 March, our global IP team will take a look at some of the emerging opportunities and risks for brand owners exploring opportunities in the esports market: from innovative advertising and marketing activities during tournaments and within games, sponsorship of tournaments or teams, to merchandise and fan items (see earlier post here). Esports refers … Continue Reading

Posted in Advertising, Broadcasting, Entertainment & Content, Internet

New regulation affecting gaming advertisement in Italy

A new controversial regulation regarding gaming and gambling advertising in Italy has been introduced in the recent Law Decree no. 158 of 13 September 2012 (“Decree“) and shall affect both the off-line and online gaming industry.

The Decree contains, among others, a general provision which prohibits gambling advertisement – through TV, radio, theatres or cinemas – which is … Continue Reading