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Tag Archives: esports

Posted in Advertising, Technology Anthonia Ghalamkarizadeh

esports – gearing up to play in the pro leagues!

esports are so much more than an innovative, rapidly growing competitive sports discipline: from a brand owner and investor perspective, esports also provide truly global multi-channel opportunities for unique marketing and advertising initiatives with the potential to appeal to today’s over-sated young audiences. And with the rapid growth of the industry comes its increasingly sophisticated regulation, providing a degree of … Continue Reading

Posted in intellectual property Anthonia GhalamkarizadehEugene Low

esports: IP opportunities and risks for brand owners

“esports” is competitive video gaming at a professional level. This space is attractive to brand owners for targeting today’s saturated audiences with innovative forms of advertising.

Combined revenues in the esports industry are expected to grow to US$ 1.4 billion by 2020. It is attracting investors from across diverse sectors, including technology, consumer goods, traditional sports and financial institutions.

We’re … Continue Reading

Posted in Advertising Anthonia GhalamkarizadehEugene Low

Webinar recording: From homes to stadiums – Brand presence in esports

Last month, our IP Outlook webinar series looked at the emerging opportunities and risks for brand owners exploring opportunities in the esports market: from innovative advertising and marketing activities during tournaments and within games, sponsorship of tournaments or teams, to merchandise and fan items.The recording of the webinar is now available to watch here.

What are esports?

Esports refers … Continue Reading