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Global Media and Communications Watch The International Legal Blog for the Tech, Media and Telecoms Industry

Tag Archives: advertising

Posted in Advertising, Entertainment & Content Meghan Edwards Ford Rissmiller

Moving Beyond #Ad: Instagram Unveils New Tool for Disclosing Endorsements

Instagram recently rolled out a new feature to a select group of its users who use the social media platform for promotional purposes. This tool allows influential users to add a new subheading to posts that reads “Paid partnership with…” It is designed to help users clearly and conspicuously tag the brand that sponsors a post. The announcement comes just … Continue Reading

Posted in Advertising, Policy & Regulation Natalia GulyaevaMaria Sedykh

Russia limits Foreign Ownership in TV Audience Measurement Businesses

On 3 July 2016 the Russian President signed into law a bill amending the Law on Mass Media and Advertising Law (the “Law“), which restricts foreign ownership in TV audience measurement businesses to 20%.

The Law provides that TV audience measurements may be carried out exclusively by organizations authorized by the Federal Service for Supervision of Communications, Information … Continue Reading

Posted in Advertising, Policy & Regulation Eugene LowDeanna WongAndrew McGinty

No place to hide in Chinese cyber space – new rules regulate online advertising

On 4 July 2016, the State Administration of Industry and Commerce (“SAIC“), the regulatory body charged with enforcing, among other things, the People’s Republic of China Advertising Law (revised with effect from 1 September 2015) (“Advertising Law“) released the Administration of Online Advertising Interim Measures (“Interim Measures“; in Chinese <联网广告管理暂行办法>), which
Continue Reading
Posted in Advertising, Broadcasting, Digital Single Market (EU) Peter WattsCharlie HawesOliver Wilson

CJEU Debates Limits on TV Advertising in Europe

In its decision in Sanoma Media v Viestintävirasto the Court of Justice of the European Union signals a technical but potentially significant clarification in the application of the Audio Visual Media Services (AVMS) Directive.

This may trigger some national regulators to re-examine their approach and some broadcasters may, in turn, face pressure to adjust the amount of advertising content … Continue Reading

Posted in Advertising, Internet Adrian EmchZhen FengEugene Low

Most recent Chinese ‘ad block’ judgment affirms ad-based revenue model for Internet businesses

On 14 October 2015, a local court in Shanghai adopted the latest in a series of judgments on the legality of software and other technical measures that block or skip advertisements on digital platforms.

In its judgment, the Shanghai Yangpu District People’s Court found that Juwangshi Technology Corporation (“Juwangshi“), a video streaming service aggregator, had breached anti-unfair competition … Continue Reading

Posted in Advertising, e-commerce, Internet Anthonia Ghalamkarizadeh

Adblock Plus: Third German court rejects claims against Eyeo

On 29 September, the District Court of Cologne became the third court in Germany to issue a decision in relation to the trilogy of actions launched by large publishers against adblocking software Adblock Plus.

The court rejected publisher Axel Springer’s action against Eyeo GmbH, the German company behind AdBlock Plus. In doing so, the Cologne court agreed with the Continue Reading

Posted in Advertising, Internet, Policy & Regulation, Telecoms & Broadband Anthonia Ghalamkarizadeh

Adblocking to extend to mobile markets?

As reported in the press last week, the rise of adblocking appears to be spreading (read our earlier reports here and here). On 14 May, the Financial Times reported that a number of mobile operators are currently developing plans to block advertising on their networks. One unnamed European wireless carrier told the Financial Times that it plans to roll … Continue Reading

Posted in Copyright, Internet, Policy & Regulation Anthonia Ghalamkarizadeh

AdBlock Plus – Germany: First decision rendered

Recently, we reported on the series of adblocking lawsuits pending in Germany against Eyeo GmbH, the makers of AdBlock Plus. Yesterday, the District Court of Hamburg rendered the first decision in this highly controversial and avidly followed battle of several German media houses, among them Axel Springer, ProSiebenSat.1 and RTL subsidiaries. The court ruled in favor of the defendant Eyeo, … Continue Reading

Posted in Copyright Anthonia Ghalamkarizadeh

AdBlock Plus – German media houses want it stopped

Adblocking is an increasingly wide-spread phenomenon with huge impact on the online advertising industry. The best known and by far most popular adblocking tool is AdBlock Plus, marketed by the German company Eyeo GmbH. AdBlock Plus is among the most frequently downloaded browser add-ons worldwide, with over 144 million active users reported in 2014 (Source: Page Fair and Adobe 2014 Continue Reading

Posted in Advertising, Policy & Regulation Eugene Low

China Slaps Record Fine on False Advertising – Draft Advertising Law stimulus for tougher stance?

Background of the case

A toothpaste television advertisement was hit with a record fine of RMB 6.03 million (approximately US$0.96 million) for violating the Advertising Law in China.

According to a recent report from the Shanghai AIC published last week, the television advertisement showed a Taiwanese celebrity showing off her teeth and boasting that they were visibly whiter after just … Continue Reading

Posted in Advertising, Policy & Regulation Natalia GulyaevaMaria Sedykh

News in Russian Advertising Law

Russian Advertising Law[3] has been substantially amended in the course of 2014 and January 2015. More details are below, but the most remarkable amendments relate to the introduction of a prohibition on advertising on Pay-TV channels and prohibition on advertising of alcoholic beverages. In addition, some restrictions introduced in 2014 have been now softened, with more potential amendments in … Continue Reading

Posted in Advertising, Broadcasting

Poland: New bill on the advertising of junk food to children

The Polish Ministry of Culture is currently working on a set of amendments to the laws on TV and radio broadcasting. The planned amendments will include a full ban on the advertising of unhealthy food to children under the age of 12. The amendments are yet to be approved by Parliament, but have already been deemed part of a general … Continue Reading

Posted in Advertising, Broadcasting, Policy & Regulation

Poland: The self-regulation of major broadcasters and bill concerning the ban on junk food advertising

On 29 October 2014, a group of major Polish broadcasters, including TVN, Polsat, TVP (the Polish national broadcaster) and ITI Neovision entered into a self-regulation agreement on the advertising of foods and drinks to children below the age of 12. The agreement was drafted and executed in cooperation with representatives of the National Broadcasting Council (the Polish media regulator), and … Continue Reading

Posted in Advertising, Broadcasting, Policy & Regulation Natalia Gulyaeva

Pay-TV businesses affected by changes in Russian advertising laws

On 1 January 2015 amendments to the Russian Federal law “On advertising” No 38 of 13 March 2006 will come into force. The main change is prohibition of advertisement on Pay-TV channels and/or channels that use technical decoding devices. The law does not apply to Free-TV channels.

The amendments affect all Pay-TV channels notwithstanding the country of origin. The Russian … Continue Reading

Posted in Advertising, e-commerce, Internet Christine GateauChristelle Coslin

The French Supreme Court confirms that advertising on social networks is subject to the general rules governing advertising

One of the growing focuses of French case law in the field of Internet law concerns advertising on social networks. A recent ruling was handed down by the French Supreme Court on this topic in a case concerning the advertising campaign for a famous French alcoholic beverage.  This case had been brought forward by the French National Association for the … Continue Reading

Posted in Broadcasting, Copyright, Entertainment & Content, Internet, Policy & Regulation, Spectrum Winston Maxwell

European Commission proposes co-regulatory solutions for connected TV

The European Commission’s Green Paper “Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values” asks stakeholders to comment on some of the most difficult policy questions of the decade, such as how to preserve European audiovisual policy objectives in a borderless Internet environment.  Here are highlights:

Copyright.  The Commission refers to its ongoing work on copyright reform, Continue Reading